MKT 3580 ENTERTAINMENT MARKETING
This course provides an overview of the application of marketing strategies in the entertainment industry. Entertainment sectors include movies, television, radio, podcasts, music, video games, theatre, publishing, theme parks, dance, art, and other areas. News and case analyses will be conducted for entertainment brands (e.g. celebrities, artists, companies, products, services, events) of marketing strategies (e.g. digital marketing, social media, advertising, sales promotion, co-branded partnerships, public relations, experiential marketing, merchandising, licensing, sponsorship), entrepreneurship, and other issues. Key technological (e.g. digital, AI), economic, sociological, legal, and ethical factors will be discussed that impact entertainment. Students will gain an in-depth understanding of marketing in the entertainment industry.
Prerequisite
MKT*2500