2026-2027 Undergraduate Catalog
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Contents
About This Catalog
About Kean
2026-2027 Academic Calendar
Degree Programs
Minor Programs
Colleges/Programs by College
Courses
ACCT - ACCOUNTING
AD - ADVERTISING
AH - ART HISTORY
ANTH - ANTHROPOLOGY
ARCH - ARCHITECTURE
AS - ASIAN STUDIES
ASL - AMERICAN SIGN LANGUAGE
ASTR - ASTRONOMY
AT - ATHLETIC TRAINING
BCHM - BIOCHEMISTRY
BIO - BIOLOGY
BLA - LIBERAL ARTS
BLAW - BUSINESS LAW
BUSI - BUSINESS ADMINISTRATION
CDD - COMMUNICTN DISORDERS DEAFNESS
CHEM - CHEMISTRY
CHIN - CHINESE
CJ - CRIMINAL JUSTICE
COMM - COMMUNICATION
CPS - COMPUTER SCIENCE
CS - COMMUNICATION SCI
DANC - DANCE
DSN - DESIGN
EC - EARLY CHILDHOOD EDUCATION
ECON - ECONOMICS
EDTC - EDUCATIONAL TECHNOLOGY
EDUC - EDUCATION
EMSE - ELEMENTARY,MIDDLE & SECONDARY
ENG - ENGLISH
ENV - ENVIRONMENTAL SCIENCE
ES - EARTH SCIENCE
ESHC - EMERGENCY SERVICES HEALTHCARE
ESL - ENG AS A SECOND LANG
ESL - ENGLISH AS A SECOND LANGUAGE
EXSC - EXERCISE SCIENCE
FA - FINE ARTS
FIN - FINANCE
FL - FOREIGN LANGUAGE
FREN - FRENCH
FS - FIRE SCIENCE
FSC - FORENSIC SCIENCE
GBUS - GLOBAL BUSINESS
GD - GRAPHIC DESIGN
GE - GENERAL EDUCATION
GEOL - GEOLOGY
GERM - GERMAN
GERO - GERONTOLOGY
GLOB - GLOBAL EDUCATION
GS - GLOBAL STUDIES
HEBR - HEBREW
HIND - HINDI
HIST - HISTORY
HLTH - PUBLIC HEALTH
HON - HONORS
HPE - HEALTH & PHYSICAL EDUCATION
ID - INTERDISCIPLINARY
IDAFS - AFRICANA STUDIES
IDEJ - ENVIRONMENTAL JUSTICE
IDHC - HEALTH COMMUNICATION
IDLAS - LATIN AMERICAN STUDIES
IDSS - INTERDISCIPLINARY SPORTS STUDIES
IDWGS - WOMEN AND GENDER STUDIES
IND - INDUSTRIAL DESIGN
INTD - INTERIOR DESIGN
INTN - INTERNSHIP
IST - INTEGRATIVE SCIENCE & TECHNOLOGY
ITAL - ITALIAN
LTED - LITERACY EDUCATION
MATH - MATHEMATICS
MCC - MULTICULTURAL CENTER
MEDI - MEDIA ARTS
METR - METEOROLOGY
MGS - MANAGEMENT
MKT - MARKETING
1000
2000
3000
4000
MLS - MEDICAL LABORATORY SCIENCE
MS - MILITARY SCIENCE
MUS - MUSIC
NSC - NATURAL SCIENCES
NURS - NURSING
OCEN - OCEANOGRAPHY
OT - OCCUPATIONAL THERAPY
PA - PUBLIC ADMINISTRATION
PED - PHYSICAL EDUCATION
PHIL - PHILOSOPHY
PHYS - PHYSICS
PORT - PORTUGUESE
PS - POLITICAL SCIENCE
PSRT - PSYCHIATRIC REHABILT
PSTU - PROFESSIONAL STUDIES
PSY - PSYCHOLOGY
RDG - READING
REC - RECREATION
REL - RELIGION
SECU - PROFESSIONAL SECURITY STUDIES
SOC - SOCIOLOGY
SPAN - SPANISH
SPED - SPECIAL EDUCATION
STME - SCIENCE TECHNOLOGY & MATH ED
SUST - SUSTAINABILITY SCIENCE
SW - SOCIAL WORK
TECH - TECHNOLOGY
THE - THEATRE
TR - THERAPEUTIC RECREATION
URBN - URBAN EDUCATION
URDU - URDU LANGUAGE
YOGA -YOGA
Admissions
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Campus Life/Student Services
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2026-2027 Undergraduate Catalog
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1B86B590-F272-49C4-91C0-8A00398BACAA
MKT - MARKETING
MKT 1231J
Prin of Marketing (Honors)
MKT 1996
RESEARCH INITIATIVE FOR FIRST-YEAR STUDENTS
MKT 2200J
Personal Branding
MKT 2310J
Prin of Marketing
MKT 2500
PRINCIPLES OF MARKETING
MKT 3100
MARKETING METRICS
MKT 3310J
Consumer Behavior
MKT 3320J
Integrated Marketing Comm.
MKT 3330J
Digital Marketing
MKT 3400J
VCG for IMC
MKT 3500J
Social Media Marketing
MKT 3550J
PR Theory &Global Development
MKT 3600J
Writing for MKTG & PR
MKT 3610J
Customer Relationship Mktg
MKT 3630J
Global Marketing
MKT 3220
IMPORT EXPORT PROCEDURES
MKT 3240
PROFESSIONAL SELLING
MKT 3260
RETAIL MARKETING
MKT 3291
MARKETING INTERNSHIP
MKT 3292
MARKETING INTERNSHIP
MKT 3293
MARKETING INTERNSHIP
MKT 3420
RETAIL MKTG. PROCESS
MKT 3430
ADVERTISING AND MARKETING COMMUNICATIONS
MKT 3431
ADVERTISING CAMPAIGNS
MKT 3445
SOCIAL MEDIA MARKETING
MKT 3480
SPORTS MARKETING
MKT 3481
TOPICAL PROBLEMS IN MARKETING
MKT 3490
INTERNET MARKETING
MKT 3500
DIRECT MARKETING
MKT 3510
CONSUMER BEHAVIOR
MKT 3550
MARKETING RESEARCH
MKT 3590
DIGITAL MARKETING
MKT 3590
DIGITAL MARKETING
MKT 3610
BUYING AND MERCHANDISING
MKT 3630
ADVTSG MEDIA PLANNING
MKT 3640
SALES MANAGMENT
MKT 3650
MARKETING CHANNELS
MKT 3660
SERVICES MARKETING
MKT 3690
BUSINESS TO BUSINESS (B2B) MARKETING
MKT 3710
MARKETING ANALYTICS
MKT 3720
LOGISTICS & TRANSPORTATION
MKT 3800
ARTIFICIAL INTELLIGENCE (AI) IN MARKETING
MKT 3950
DATA MINING IN BUSINESS
MKT 4100
BRAND MANAGEMENT
MKT 4200
SEMINAR IN SPORTS MARKETING
MKT 4220
INTERNATIONAL MARKETING
MKT 4220J
E-commerce
MKT 4230
ADVERTISING CAMPAIGNS
MKT 4240
CONTEMPORARY ISSUES IN MKT
MKT 4300
NEW PRODUCT DEVELOPMENT
MKT 4320J
Marketing Research
MKT 4330J
Marketing Management
MKT 4340J
Marketing Analytics
MKT 4500
SEMINAR IN MARKETING STRATEGY
MKT 4801
COOPERATIVE EDUCATION/INTERNSHIP-MARKETING
MKT 4802
COOPERATIVE EDUCATION-MARKETING
MKT 4803
COOPERATIVE EDUCATION/INTERNSHIP- MARKETING
MKT 4804
COOPERATIVE EDUCATION/INTERNSHIP-MARKETING
MKT 4805
COOPERATIVE EDUCATION/INTERNSHIP-MARKETING
MKT 4806
COOPERATIVE EDUCATION/INTERNSHIP-MARKETING
MKT 4888
TRAVEL LEARN: BUSINESS ACROSS CULTURES
MKT 4930J
Marketing Capstone
MKT 4998
SENIOR THESIS
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