FA 4470J Corporate Publication Design
This is an advanced course in the creation of the corporate image from long-term logo design through business pieces such as letterheads, annual reports and self-promotional brochures and advertising. Study of psychological and philosophical aspects behind corporate image development is included. Paper selection and new printing techniques are explored. Students have the opportunity to work on projects for various organizations, resulting in printing portfolio pieces. (Previously NJCU Course ART-447)