2023-2024 Undergraduate Catalog

MKT 4240 CONTEMPORARY ISSUES IN MKT

This course is designed to explore emerging issues and challenges in marketing. Topics include Customer Relationship Marketing, Marketing Yourself, Entrepreneurship Marketing, New Technology Marketing, New Product Development, and Social and Non-for-profit Marketing. The course has an experiential component including the use of analytical tools and case analyses. Formerly MKT 3481.

Credits

3

Prerequisite

MKT*2500