2023-2024 Undergraduate Catalog

MKT 4220 INTERNATIONAL MARKETING

This course is an in-depth study of marketing principles and strategies as they relate to the global marketplace. It explains the impact of cultural, financial, technological, governmental, legal, organizational, and demographic factors on the global marketing mix. Specific attention is placed on the development of analytical and planning sophistication to support international marketing strategies.

Credits

3

Prerequisite

MKT*2500