AD 3220 ADVERTISING I

Hybrid studio in the creative area of advertising covering insights into the audience, strategy, ideation, design, copywriting, and art direction. The fundamentals of print, digital media, social media, experiential, hybrid, and innovative media will be covered. Students will create advertising with a visual and written component.
 Supply fees, conference and field trip fees required.

Credits

3

Prerequisite

GD 2010, GD 3014 or GD 3015, or permission of instructor